The Fruits of Japan Quality

Strawberryいちご

A special fruit on a special day!

There are about 300 cultivars of strawberry in Japan, and it has been said that Japanese people consume more fresh strawberries than the people of any other country. Their intense sweetness and juiciness have gained Japanese strawberries the reputation of being extremely delicious and of high quality.

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The Farm

Grown with plenty of sunlight, Japanese strawberries are bright in color and sparkle like jewels. Unique strawberries are grown in various parts of Japan with carefully prepared fertile soil, cutting-edge cultivation methods, and continuous improvement of cultivars. Please try Japanese strawberries, and experience their size, color, aroma, sweetness, and rich taste.

Main production areas
Tochigi, Fukuoka, Kumamoto, Shizuoka and Nagasaki Prefecture...etc

Seasons
Strawberries are in season from winter to spring. They are most readily available in the market from January to April.

*Top 5 areas with the most amount of production, referring to Statistics on Production and Shipment of Vegetables, Ministry of Agriculture, Forestry and Fisheries​(MAFF), 2019

Seasons
Strawberries are in season from winter to spring. They are most readily available in the market from January to April.

*Top 5 areas with the most amount of production, referring to Statistics on Production and Shipment of Vegetables, Ministry of Agriculture, Forestry and Fisheries​(MAFF), 2019

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The characteristics and ways to enjoy Japanese Strawberry

Japanese strawberries usually contain nutrients such as vitamin C, vitamin E, and xylitol. It is said that vitamin C helps prevent blemishes and wrinkles, and protects the skin; vitamin E, an anti-oxidant, has anti-aging effects; and Xylitol suppresses the reproduction of bacteria that causes tooth decay.

How to choose a delicious strawberry
Color: (for red varieties) Red all over
Shape: Symmetrical
Surface: Seeds are evenly distributed on the whole berry, firm, without damage
Size: The bigger, the better
Stem: Firm, dark green in color

It is recommended to enjoy the strawberries raw, without extra seasoning.

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Common ways
to preserve fruits

Strawberries are vulnerable to moisture and are easily damaged, so wipe them dry if they are wet.
Place a piece of dry paper within a storage container and arrange the fruits stem down so that they do not overlap. Cover and store the container in the vegetable compartment of the refrigerator. Remove the stems just before eating.

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